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problem:
positive pot is a woman owned cbd product brand. it had a nice visual brand identity, but something was missing. while it was nice and aesthetically pleasing, it was generic and it did not captivate, connect to nor speak to the audience efficiently. this, we realized almost immediately, was mostly because they had no strategy or plan in place to actually translate visually.
solution:
work through a brand strategy process to really get to the depths of who the audience is, the brand persona, messaging.
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